Context & Methodology
Large-scale cultural events in Spain present complex social, economic, and environmental challenges, particularly regarding effective waste management. To tackle this, we placed user research at the core of our process, conducting in-depth interviews and applying techniques like shadowing to gain a deep understanding of user behaviors and pain points. These insights guided us in crafting an integral solution: a mobile app designed to optimize waste management while actively supporting users in recycling efforts. By employing Design Thinking and the Double Diamond framework, along with methods such as card sorting and usability testing, we ensured the solution was both comprehensive and user-centered.
Solution & Design
The solution includes a comprehensive brand identity and an intuitive digital ecosystem consisting of specially designed smart recycling containers and a mobile app. The app allows users to locate recycling points, report issues, and accumulate points redeemable for rewards, incentivizing sustainable behavior. The containers feature accessibility enhancements and real-time capacity indicators, creating a seamless user experience that encourages active participation in waste management during large events.
