About me

I’m María, a UX/UI Product Designer with a background in visual design and digital storytelling, currently working at VML The Cocktail on international-impact projects. Today, my work is strongly focused on Design Systems, where I contribute to building scalable, accessible, and consistent digital products by defining components, managing design tokens, and collaborating closely with product and development teams.

Before moving into product design, I spent several years working in branded content, leading digital initiatives and coordinating interdisciplinary teams. This experience shaped my strategic mindset and taught me how to align business goals with user needs, communicate effectively with stakeholders, and approach digital products from an end-to-end perspective.

What drives me today is designing meaningful, accessible, and user-centered digital experiences. I’m genuinely curious about how people interact with products and enjoy translating user insights into clear, functional solutions — from research and flow definition to wireframing, prototyping, and testing. I value teamwork, empathy, and clarity, and I’m always eager to keep learning, take on new challenges, and contribute to products that make a real impact.

Services

UX Skills

User Research & Interviews

Customer Journey Mapping

Wireframing & Prototyping

Usability Testing & Feedback Analysis

Design Thinking & Agile Methodologies

UI Skills

Visual Design & Branding Integration

Responsive & Accessible Interfaces

Design Systems & Atomic Design

Interactive Prototyping

Visual Storytelling & Information Hierarchy

Strategy & Branding

Digital Campaign Strategy & Execution

Stakeholder Alignment & Communication

Data-Driven Decision Making & Metrics Analysis

Brand Consistency & Messaging

Content Integration & User-Centered Solutions

Collaboration & Work Style

Cross-Functional Team Coordination

Agile Sprint Management & Multi-Tasking

Clear & Assertive Communication

Flexible & Adaptive Problem Solving

Open & Constructive Feedback Culture

UX Skills

User Research & Interviews

Customer Journey Mapping

Wireframing & Prototyping

Usability Testing & Feedback Analysis

Design Thinking & Agile Methodologies

UI Skills

Visual Design & Branding Integration

Responsive & Accessible Interfaces

Design Systems & Atomic Design

Interactive Prototyping

Visual Storytelling & Information Hierarchy

Strategy & Branding

Digital Campaign Strategy & Execution

Stakeholder Alignment & Communication

Data-Driven Decision Making & Metrics Analysis

Brand Consistency & Messaging

Content Integration & User-Centered Solutions

Collaboration & Work Style

Cross-Functional Team Coordination

Agile Sprint Management & Multi-Tasking

Clear & Assertive Communication

Flexible & Adaptive Problem Solving

Open & Constructive Feedback Culture

UX Skills

User Research & Interviews

Customer Journey Mapping

Wireframing & Prototyping

Usability Testing & Feedback Analysis

Design Thinking & Agile Methodologies

UI Skills

Visual Design & Branding Integration

Responsive & Accessible Interfaces

Design Systems & Atomic Design

Interactive Prototyping

Visual Storytelling & Information Hierarchy

Strategy & Branding

Digital Campaign Strategy & Execution

Stakeholder Alignment & Communication

Data-Driven Decision Making & Metrics Analysis

Brand Consistency & Messaging

Content Integration & User-Centered Solutions

Collaboration & Work Style

Cross-Functional Team Coordination

Agile Sprint Management & Multi-Tasking

Clear & Assertive Communication

Flexible & Adaptive Problem Solving

Open & Constructive Feedback Culture

Experience

Oct 2025 - Now
UX/UI Product Designer
VML The Cocktail

As part of an international project, I contribute to the evolution of a Design System that supports scalable, accessible, and user-centered digital products. I design and maintain components and tokens with a strong focus on brand consistency and developer usability, helping bridge design and engineering. Beyond execution, I actively improve documentation and processes to ensure the system remains sustainable over time, while staying up to date with UX best practices and emerging tools.

Oct 2025 - Now
UX/UI Product Designer
VML The Cocktail

As part of an international project, I contribute to the evolution of a Design System that supports scalable, accessible, and user-centered digital products. I design and maintain components and tokens with a strong focus on brand consistency and developer usability, helping bridge design and engineering. Beyond execution, I actively improve documentation and processes to ensure the system remains sustainable over time, while staying up to date with UX best practices and emerging tools.

Oct 2025 - Now
UX/UI Product Designer
VML The Cocktail

As part of an international project, I contribute to the evolution of a Design System that supports scalable, accessible, and user-centered digital products. I design and maintain components and tokens with a strong focus on brand consistency and developer usability, helping bridge design and engineering. Beyond execution, I actively improve documentation and processes to ensure the system remains sustainable over time, while staying up to date with UX best practices and emerging tools.

Sep 2022 – Oct 2025
Branded Content Producer
¡HOLA! Magazine

Leading digital branded content projects with a strategic focus on user-centered design and product integration. Managing sprint-based workflows and collaborating closely with key stakeholders to ensure alignment with business goals and user needs. Responsible for coordinating multidisciplinary teams, analyzing campaign metrics, and documenting qualitative and quantitative insights to inform continuous improvement.

Sep 2022 – Oct 2025
Branded Content Producer
¡HOLA! Magazine

Leading digital branded content projects with a strategic focus on user-centered design and product integration. Managing sprint-based workflows and collaborating closely with key stakeholders to ensure alignment with business goals and user needs. Responsible for coordinating multidisciplinary teams, analyzing campaign metrics, and documenting qualitative and quantitative insights to inform continuous improvement.

Sep 2022 – Oct 2025
Branded Content Producer
¡HOLA! Magazine

Leading digital branded content projects with a strategic focus on user-centered design and product integration. Managing sprint-based workflows and collaborating closely with key stakeholders to ensure alignment with business goals and user needs. Responsible for coordinating multidisciplinary teams, analyzing campaign metrics, and documenting qualitative and quantitative insights to inform continuous improvement.

May 2022- Sep 2022
Designer
Kohe Consulting

Created capsule collections for diverse clients using a comprehensive design system focused on user-centered solutions. Employed prototyping and iterative testing to validate designs with stakeholders. Strong skills in visual storytelling and accessibility to deliver clear, impactful design decisions.

May 2022- Sep 2022
Designer
Kohe Consulting

Created capsule collections for diverse clients using a comprehensive design system focused on user-centered solutions. Employed prototyping and iterative testing to validate designs with stakeholders. Strong skills in visual storytelling and accessibility to deliver clear, impactful design decisions.

May 2022- Sep 2022
Designer
Kohe Consulting

Created capsule collections for diverse clients using a comprehensive design system focused on user-centered solutions. Employed prototyping and iterative testing to validate designs with stakeholders. Strong skills in visual storytelling and accessibility to deliver clear, impactful design decisions.

Create a free website with Framer, the website builder loved by startups, designers and agencies.